The Television Center at UND used to be the home of a live, student—produced telecast called Studio One. But last year, it fell victim to the budget cuts on campus. Although the loss of Studio One was unexpected, with that internship gone, a new one has risen.
Studio One aired weekly during both the spring and fall semesters on Thursday nights. It was run completely by the students, with a news team, a production team, a weather team and even its own marketing team.
Barry Brode, the director of the TV Center, said, “Our Studio One program gave students a really good experience that tended to be more of a journalistic type of experience.”
This brought in a lot of students from the Communication Department. There were some students from atmospheric sciences and marketing, but not as many since Studio One was more news-oriented than anything else.
But the show wasn’t just for teaching students about writing and shooting video for news.
Matt Eidson, an intern for Studio One for one semester, said it was also for finding like-minded individuals to engage with.
“Surrounding myself with others who had the same drive and passion as me helped me to push myself harder every day, and having such knowledgeable and caring advisers helped me see the different directions I could take,” Eidson said. “I hate that Studio One isn’t around anymore, but I’ll never forget everything it did for me.”
It also promoted four principles into their overall mission: professionalism, communication, teamwork and quality.
Marv Leier, the director of Creative Services at the TV Center, said, “We know that if students understand those four basic fundamental principles, they will be successful no matter what they do.”
That came into play after Studio One was cut and the new internship at the TV Center formed. With this new internship, the mission stayed the same, but the focus of the internship changed. It went from journalism to marketing the university.
Brode said, “Now, because we’re focusing more on marketing efforts, the experience the students are getting tends to be more along the lines of marketing.”
With the new focus came a new crowd of applicants.
“We’re finding more and more marketing students are applying for positions with us because if you’re going to go into marketing, you need to know about video,” Brode said.
The last semester of Studio One, there were 28 interns and out of those 28, only two were marketing majors. With 12 total spots in the new internship, over half of the students who applied this semester were majoring in marketing.
The mission didn’t change with more marketing majors involved. The TV Center is a place to learn technical skills like working a camera and editing software, but Leier said he hopes those four principles are what come to mind when others think of the TV Center.
“I think that’s something that people overlook,” Leier said. “They see the TV Center as this place where people get their hands on technology but it’s so much more than that. I call it ‘pre-career training.’”
Hadley Purdy, a student who interned at both Studio One and the TV Center, said she used what Leier talked about to get her current internship.
“I help a local spin studio with their social media marketing through photography and videography,” Purdy said. “I would have never gotten the internship at the studio or felt confident enough to apply for it without my experience at the TV Center.”
After working with students at the TV Center for over 20 years, Leier said he believes the reason so many students are successful in their future careers are because of their time at the TV Center.
Leier said, “I feel like they can always draw back on those experiences that they had when they were here.”
Purdy can attest to that.
“I’ve grown so much as a professional from my experience at the Television Center,” Purdy said. “I’m confident that these skills will help me once I enter the professional workforce and help make the transition a smoother one.”
Hadley Purdy (left) and Matt Eidson (right) sit in on one of their weekly meetings at the Television Center. The interns met every Monday during the Spring 2017 semester.